It’ll be interesting to see the business model behind this, e.g., how much Google paid for the digital rights to Life Magazine
I'm excited to announce that starting today, visitors to Google Books will be able to search and browse even more magazines on Google Books. We've partnered with Life Inc. to digitize LIFE Magazine's entire run as a weekly: over 1,860 issues, covering the years from 1936 to 1972. Most of us are familiar with the term "American Century," but chances are few of us have been able to read Henry Luce's defining editorial in its original context, a 1941 issue of LIFE. You'll be able to find and read Leonard McCombe’s iconic cover and photo essay on a Texas Cowboy and Richard Meryman's famous last interview with Marilyn Monroe. You can find a 1968 cover story on Georgia O'Keeffe (which you may want to read if you're visiting the Whitney Museum anytime soon).