Google’s Fast Flip Deal Has a Familiar Ring - Bits Blog - NYTimes.com

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Now Google’s way of bending to publishers’ pressure is beginning to take a familiar shape, too.

Google has continued to insist that what it does is legal. But it has shown it is willing to pay publishers if those publishers, in turn, allow Google to do more with their content than it was doing before.

The latest indication of this is Fast Flip, the new experimental service in Google Labs, that allows people to flip through newspaper and magazine articles from a few dozen major publishers. The service is hosted on Google. In return for permission from publishers to show full pages, rather than short snippets, Google agreed to share advertising revenue with publishers.

Google’s Fast Flip Deal Has a Familiar Ring - Bits Blog - NYTimes.com