Blogs are often criticized for helping to kill print media. Last week, though, the prominent political blogger Andrew Sullivan used his forum on TheAtlantic.com to tell readers to subscribe to the print edition of the magazine.
It worked. Within two days after last Monday’s post, Mr. Sullivan’s appeal pulled in 75 percent of the subscriptions that the Web site draws in a typical month, the magazine’s publisher, Jay Lauf, said. The Atlantic expects this month’s subscription orders to be double an average month’s.