Nice spin – I guess they couldn’t afford to hire people to stand in line, as Apple allegedly did in some locations, for the iPhone launch
“We’re actually trying to manage the exact opposite,” Mr. Elliott said.
He said smaller crowds would give new Pre buyers time to get in-store tutorials on how to use the device and its features, like the touch-screen gestures. “What we’re trying to do is not have people backed up waiting so customers feel rushed,” Mr. Elliott said. “We want each customer to get the experience.”
Success “is not about having a line out the door,” he said. “It’s about being able to treat each customer and make sure they’re happy with their decision.”