Tuesday, June 30, 2009

Malcolm Gladwell reviews Free by Chris Anderson: Books: The New Yorker

An outstanding review of Chris Anderson’s new book (Free: The Future of a Radical Price); read the full article

There are four strands of argument here: a technological claim (digital infrastructure is effectively Free), a psychological claim (consumers love Free), a procedural claim (Free means never having to make a judgment), and a commercial claim (the market created by the technological Free and the psychological Free can make you a lot of money). The only problem is that in the middle of laying out what he sees as the new business model of the digital age Anderson is forced to admit that one of his main case studies, YouTube, “has so far failed to make any money for Google.”

I’m still looking forward to reading the book, but I’m also glad to be a subscriber to The New Yorker for excellent journalism such as this review.

Malcolm Gladwell reviews Free by Chris Anderson: Books: The New Yorker

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