Thursday, June 25, 2009

Email Patterns Can Predict The Health Of Your Company | Bex Huff

Some intriguing analysis; see the full post 

As I mentioned previously and in my latest book, data mining your corporate email can yield some pretty interesting information... even if you don't read the contents. My angle is that by analyzing who emails whom and when, you can get a sense of who is "friends" with whom... and by doing so you can hit the ground running with any Enterprise 2.0 social software initiatives.

One nugget that I never thought of was how the emergence of email "cliques" can determine whether or not your company is in serious trouble... Two researchers -- Ben Collingsworth and Ronaldo Menezes -- recently analyzed the email patters at Enron to see if there were any predictors of the impending doom. Initially, they thought they would find interesting changes immediately prior to a large crisis... However, what they found was that the biggest change in email patterns happened one full month prior to the crisis!

For example, the number of active email cliques, defined as groups in which every member has had direct email contact with every other member, jumped from 100 to almost 800 around a month before the December 2001 collapse. Messages were also increasingly exchanged within these groups and not shared with other employees... Menezes thinks he and Collingsworth may have identified a characteristic change that occurs as stress builds within a company: employees start talking directly to people they feel comfortable with, and stop sharing information more widely [prior to a crisis].

Email Patterns Can Predict The Health Of Your Company | Bex Huff

Post a Comment