Friday, June 05, 2009

FT.com / Companies / Technology - Apple to launch cut-price version of iPhone

Hmm – the post-Pre iPhone strategy?…

Apple plans to introduce a cheaper version of its popular iPhone as soon as Monday, in a move that could dramatically increase the company’s share of the market for web-surfing devices, people familiar with the initiative said on Thursday.

Analysts said that the company wanted to show off either a $149 phone or a $99 phone, down from the current low end of $199 and still subsidised in exchange for an AT&T communications service contract.

“It’s either a $50 or a $100 cut,” said Morgan Stanley analyst Kathryn Huberty.

FT.com / Companies / Technology - Apple to launch cut-price version of iPhone

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