Friday, June 05, 2009

Advertising - Microsoft’s Plan to Unveil Bing on TV and Online - NYTimes.com

Read the full article for a snapshot of a multifaceted advertising campaign

Those Hulu users who watch the “Bing-a-thon” will receive a reward: the ability to watch TV shows or movies on hulu.com without commercial interruptions. (Yes, you have to watch a commercial to avoid watching other commercials.)

After that will come integrations of Bing into shows on networks that are part of NBC Universal as well as on cable channels that are units of the MTV Networks division of Viacom.

Advertising - Microsoft’s Plan to Unveil Bing on TV and Online - NYTimes.com

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