Sunday, June 28, 2009

Digital Domain - Aardvark’s Personal Touch to Online Advice - NYTimes.com

The future of Twitter … and/or part of the future of spam?

A new service offered by Aardvark (vark.com), however, provides specific recommendations. Its advice is always current, too, obtained on the fly from those we trust, like friends, but whose collective expertise far exceeds that of the relatively few people we happen to know personally.

[…]

Aardvark has devised ways to drastically narrow the search, asking only those who are most likely to have an answer, and asking only a few of them at a time, protecting your network of volunteers from being asked too often.

The Aardvark system assumes that no single answer will serve for everyone who poses the same question. It uses information about interests supplied by registrants and from outside social networking profiles to match interests, demographic characteristics, common affiliations and other factors. It also checks whether prospective advice-givers are presently signed into one of three instant-messaging services. (The company says an iPhone version is in the works, too.)

Digital Domain - Aardvark’s Personal Touch to Online Advice - NYTimes.com

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