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The current events scenes are intended to tie the idea of saving money during the recession to using the new search engine to find travel and shopping deals, said Ty Montague, chief creative officer at JWT, the agency responsible for the TV ads.
"The world of excess is over," he said. "What people need is something that is more meaningful, gets to the point more quickly, gets them to what they want."
Microsoft ads say search is sick, Bing is the cure - Boston.com
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