A timely snapshot; also see the related contender summary
Now, Nokia is striking back. The company is launching its first mass-market touchscreen phone this month. The 5800 will have a shape and screen similar to the iPhone, but its price will be about a third less than the Apple device. In addition, the Nokia phone will come with a year-long music service subscription that will let customers download and keep all the music they want from the four major record labels. Nokia plans a steady stream of touchscreen phones in the coming months, an effort aimed at overwhelming Apple and others with devices for different customer segments and price ranges in local markets around the world. "We're able to do this faster than anyone else," says Vanjoki. "We have a localizing machine that spans all countries."