Thursday, October 16, 2008

Obama makes play for crucial swing-state gamer vote | Good Morning Silicon Valley

See the full article for more details on this and McCain’s YouTube issues

Based on the games chosen (among them a couple of “Need for Speed” titles, “Madden 09,” “NBA Live 08,” and the presumed Palin stronghold of “NHL 09″), the ad blitz is apparently aimed at prying reckless drivers and sports fans age 18-34 off the couch long enough to get down to the polls. What’s more, the technology allows the ads to be targeted specifically to the 10 states that allow early voting, including battlegrounds like Ohio and Florida. “These ads will help us expand the reach of VoteforChange.com, so that more people can use this easy tool to find their early vote location and make sure their voice is heard,” said Obama spokesman Nick Shapiro. The cost of the buy was not disclosed.

Obama makes play for crucial swing-state gamer vote | Good Morning Silicon Valley

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