See the full article for an assessment of the likelihood that people will still pay premium prices for premium products, in the near-term future
Mr. Jobs’s excitement about those new unibody aluminum cases may seem puzzling, but his interest in computer cases is a longstanding quirk. His Next Computer, introduced in 1988, was housed in a 12-inch cube of die-cast magnesium. Metallurgists were impressed; prospective buyers were not.
Digital Domain - Why This Storm May Stay Away From Apple - NYTimes.com
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