Times are changing… See the full article for more details
For years, newspapers, television station Web sites and magazines have hesitated about linking to outside Web sites because, the logic goes, they want to keep the users on their own site. More internal page views and longer time-spent-viewing can equate to larger advertising revenue for Web sites.
Mr. Karp argues that Google, the leading search engine, is a direct rebuttal to that logic. “It’s all about sending people away, and it does such a good job of it that people keep coming back for more,” he said.