If at first you don't succeed, ...
Sony Corp. unveiled a new e-book reader Thursday with a built-in light and a touch-sensitive display, features that set it apart from Amazon.com Inc.'s competing Kindle reader.
The PRS-700 is Sony's third model of the Reader, and will go on sale at the end of the month for about $400. It represents further experimentation on the part of manufacturers trying to find the right formula to make e-book readers more than a niche product. Neither Sony nor Amazon have revealed sales figures for their readers.
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