Friday, August 03, 2007

Microsoft Cuts China Price For Windows Vista To Beat Pirates - WSJ.com

 Playing to win long-term...

Microsoft Corp. (MSFT) slashed the price on its Windows Vista operating system in China by more than half, in a bid to lure buyers away from pirated versions of the software.

From Aug. 1, Microsoft cut its retail price for the Vista Home Basic package to CNY499 ($66) from CNY1,521, and for the Vista Home Premium package to CNY899 from CNY1802, the company said in a statement.

The reduction will allow more household customers "to enjoy the legal version of Windows Vista," Microsoft said.

Article - WSJ.com

2 comments:

Anonymous said...

Welcome to a new form of racism!

pbokelly said...

I think it's more a new form of pragmatism, in terms of keeping Microsoft prices in sync with the relative per capita income levels of different regions