Interesting reality check dimension
In its third quarter, Apple executives said Mac unit shipments growth of 33% was more than twice the overall rate of personal computer sales growth. As a result, Macintosh's world-wide market share set a recent high of 3% market share, up from 2.5% in December.
The gains are credited to the so-called "halo effect" produced by the company's popular iPod digital music player. Analysts say the success of the iPod has translated into increased sales of Mac computers, which carry higher margins.