Timely reality check
And how many different devices will consumers be willing to stack beneath the TV? ``There are only so many $300 or $400 devices consumers want to purchase for their living room," says Jeremy Allaire, chief executive of Brightcove, a service that helps media companies generate revenue with their video libraries.
``You've got a TV set, a DVD player, and a game console, and then you've got a free box from the cable or satellite company. I think the market for a wireless media bridge, which is what Apple's iTV is, is still somewhat limited. It needs to be part of some other device before it gets to the 50 million-viewer threshold."