See the article for speculation about what Apple may introduce tomorrow.
Meanwhile, in the Amazon Unbox context, I'm assuming Amazon and Microsoft opted to optimize for Windows XP Media Center Edition and Vista PCs; either would make streaming video much simpler.
According to Steve Perlman, a former Apple engineer who founded Moxi Digital in 1999 in an effort to create an integrated set-top box for the living room: “The ‘last mile’ problem of delivering broadband to the home has largely been solved. What remains is the ‘last hundred feet’ problem.” By that, he meant reliably delivering high-definition video to television sets using Internet-based technology.
“Once that has been solved,” he said, “it will completely transform the entertainment landscape.”