Parse this -- "Apple announced its intentions to..." -- what would the press say if Microsoft did the same thing? The reality distortion field remains intact...
"The big theme today was, Apple announced its intentions to take over your living room," said Gene Munster, an analyst with Piper Jaffray.
Apple would not say which flavor of 802.11 wireless networking the iTV would use. "We're not talking about the technology inside iTV," Apple Senior Vice President Phil Schiller said in an interview. "That's next year's discussion."
Looks like a largely non-event to me.