Somehow seems plausible... Read the article for context
Mr. Lapinski said MySpace’s initial popularity came not from word-of-mouth, as is often assumed, but from an intense e-mail campaign. From there, Mr. Lapinski details the already well-known, drama-fraught deal to sell Intermix to News Corporation last year. He describes the current MySpace as more of a marketing tool than a social-networking site.
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