WSJ.com - Blogging Becomes A Corporate Job; Digital 'Handshake'?: "In its short lifespan, blogging has largely been a freewheeling exercise in online self-expression. Now it is also becoming a corporate job.
A small but growing number of businesses are hiring people to write blogs, otherwise known as Web logs, or frequently updated online journals. Companies are looking for candidates who can write in a conversational style about timely topics that would appeal to customers, clients and potential recruits.
Flycell Inc., New York, an 18-month-old provider of mobile-phone content such as games and ringtones, posted an ad on the technology-job site Dice.com in April for a "blogger/copywriter/editorial-content producer." The ad includes the following description: "Create, maintain and promote a blog that covers and reports about mobile-phone content and the marketplace ... Must have experience creating and updating blogs, including creating links to other topical blogs ... Blog savvy is a must."
The annual salary ranges from $50,000 and $70,000. The job also includes duties, such as writing marketing copy and content for the Web site of the company, which currently has 15 employees, says Mark Lehmann, Web marketing director."