The Seattle Times: Business & Technology: Yahoo! reaping profits from search engine: "As Yahoo! struggled to lift itself out of the dot-com slump a few years ago, it faced a big decision.
Google was dazzling the world of Internet search engines with its building of a massive index of Web documents.
And a Pasadena, Calif., company called Overture Services was beginning to convince the world that search-engine advertising could be wildly lucrative. "
Timely summary of Yahoo!'s turn-around