Friday, May 27, 2005

As TV Moves to the Web, Marketers Follow - New York Times

As TV Moves to the Web, Marketers Follow - New York Times: "Web video - once too halting to bother with - is much easier to look at now, as high-speed Internet access spreads.
More than 34 million homes in the United States, representing 29.9 percent of households, had broadband connections last year, according to eMarketer, an online research provider. By 2008, eMarketer projects, broadband will be in 69.4 million homes, or 56.3 percent of households.
Web surfers have proved their willingness to watch live sports online for more than an hour at a time, said Bart Feder, president and chief executive at FeedRoom, a provider of broadband video technology to clients like NBC, Reuters and Telemundo. "
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