The New York Times > Technology > Circuits > From the Desk of David Pogue: Ground Rules for the Windows-Macintosh War: "The Mac-Windows war, though, is especially pointless, protracted, and winnerless. There will always be people on each side who are every bit as rabid and un-convincible as those in any other religious war.
Still, I'd like to suggest, as a starting point of civility, a few pointers for participants in the O.S. war. Consider it one man's version of, 'Can't we all just get along?'
1. Hate something for its failings, not for its success.
It's totally fine to criticize something because of its flaws--to hate Windows because it's bloated and cryptic, for example, or the iPod because it's too easily scratched. But condemning something just because it's the dominant product is just sour grapes. Arguments along the lines of 'I hate Bill Gates because he's rich' or 'I hate the iPod because everyone has one' add nothing to the dialogue."
See the post for 4 more useful insights/suggestions.