Tuesday, September 28, 2004

Q&A: New Corporate VP Aims to Help Make MSN More than the Sum of its Services

Q&A: New Corporate VP Aims to Help Make MSN More than the Sum of its Services "Few people understand the power of brands as well as Jane Boulware, the newly appointed Microsoft corporate vice president for MSN Global Marketing. Boulware is widely recognized as a thought leader in consumer branding and marketing, with almost two decades of experience in award-winning brand building and management for some of the world's most trusted and recognizable global brands, including Huggies, Scott and Kleenex.
Before joining Microsoft earlier this month, she worked for 17 years for Kimberly-Clark Corp. Most recently, as vice president of marketing services, Boulware headed Kimberly-Clark's marketing research, advertising, promotion, interactive, packaging and design departments. She also led development of the company's Brand Equity Management initiative, pioneering a comprehensive, consumer-centric approach to building brands that spanned the company and its products. This included the creation of Brand Builder, the first marketing technology system to integrate sales, finance, the supply chain and other functions influenced or led by marketing."

Looks like the software industry must have finally depleted the supply of Procter & Gamble marketing people...
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