Business 2.0 - Web Article - Printable Version - Watch Out Google! Amazon Gets Search "I'm quite sure the new A9 will garner a significant share of what I'll term "high-end searchers" -- folks who use the Web a lot and who will be enamored of the elegant interface and the Discover and Search History features. The trick will be to push A9 out to the masses, to convince them that there is a better way to search and that A9 is it. If traffic to A9.com does indeed rise and keep rising, expect Google and others -- in particular Microsoft and AOL -- to pay close attention and to catch up with similar innovations. One thing is for sure: This isn't the end of the search race. It's barely gotten started."
Via Nick Bradbury
Very cool that A9 leverages GuruNet -- I've been a happy GuruNet user for years.