Sunday, September 12, 2004

The New York Times > Business > Your Money > Can Mr. Chips Transform Intel?

The New York Times > Business > Your Money > Can Mr. Chips Transform Intel? "Over the past year, Intel has suffered through any number of missteps: a product recall, the cancellation of major new chip releases, delays in the distribution of faster Pentium processors and, perhaps most important, slips in the release dates of new consumer products that the company casts as crucial to its future earnings.
These and other miscues prompted Mr. Barrett to send a memorandum in July to all 80,000 Intel employees, promising that top executives were "revisiting the meaning of Intel culture and talking about management expectations."
But a handful of missed deadlines and scrapped designs are hardly Intel's only worries. Assuming that the board promotes Mr. Otellini to the top spot, he will face the daunting task of reinventing Intel - a challenge that calls to mind the 1980's, when Mr. Grove turned the company, then an embattled memory chip pioneer under assault by aggressive Japanese competitors, into the world's dominant maker of microprocessors. Its chips run 80 percent of all PC's."

Also see "Suddenly, It's AMD Inside" in this week's BusinessWeek.
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