Monday, August 18, 2003

The Seattle Times: Business & Technology: Fuzzy reception: Microsoft's rocky ventures in cable TV may pay off

The Seattle Times: Business & Technology: Fuzzy reception: Microsoft's rocky ventures in cable TV may pay off: "When it comes to failed investments, Microsoft's history of ventures in cable television ranks down there with the XFL, New Coke and 'Gigli.'
The company has spent years wooing the cable industry with billions of dollars and the promise of high-tech innovation that would revolutionize the way people watch television. But after all this time, the closest it has come to getting into most televisions is through its own commercials.
That hasn't stopped Microsoft from doggedly pursuing the cable business, however, and its persistence may finally be starting to pay off. The company now offers new digital cable tools and an interactive program guide, and cable's big players are paying serious attention. "
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