Rivals search for ways to beat Google "Google's seemingly mystical powers inspires awe and dread -- reverence for the search engine's apparent omniscience, and fear about its Big Brother potential.
"It's way too powerful," said Daniel Brandt, a fierce Google critic who started a Web site to air his misgivings. "It's scary because if Google drops you, you could be out of business in no time."
"Yahoo has committed nearly $2 billion to its Google counterattack. Microsoft is devoting an unspecified portion of its $49 billion war chest to building a better search engine."