Digital (Fill in the Blank) Is on the Horizon "Since 1999, just before the technology boom collapsed, the percentage of households in the United States with personal computers — which many experts thought was leveling off — has in fact increased to 64 percent from 50 percent. At the same time, the share of households online has risen to 59 percent from 33 percent, and the use of digital cameras has climbed to 17 percent of households from less than 3 percent, according to Odyssey's research.
Some digital products are rapidly overtaking the conventional ones. Digital cameras are expected to outsell film-based cameras this year in the United States, the Photo Marketing Association International says. Just two years ago, more than twice as many film cameras were sold as digital cameras. And in the first six months of 2003, the value of DVD rentals at video stores outpaced VHS tape rentals for the first time, according to the Video Software Dealers Association."