Sunday, August 03, 2003

If You Pitch It, They Will Eat

If You Pitch It, They Will Eat: "The McDonald's Corporation wants to be everywhere that children are.
So besides operating 13,602 restaurants in the United States, it has plastered its golden arches on Barbie dolls, video games, book jackets and even theme parks.
McDonald's calls this promotion and brand extension. But, a growing number of nutritionists call it a blitzkrieg that perverts children's eating habits and sets them on a path to obesity.
"If it's going to hit the bottom line, they'll listen," [Dan Acuff, a leading children's marketing consultant] says. "You'd like them to have a conscience, but conscience and bottom line are not in the same paradigm in the corporate world."
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