Wednesday, September 26, 2018

The Temptation of Apple News -- Slate

All the news that's fit to donate?...
"Chris Schieffer, Slate’s senior product manager, said Slate still makes virtually no money from Apple News even as its audience there has skyrocketed. I did one back-of-the-envelope calculation that startled me: Slate makes more money from a single article that gets 50,000 page views on its site than it does from the 6 million page views it receives on Apple News in an average month.*

An audience development director at another midsize publication agreed with Schieffer’s diagnosis: “It’s hard to monetize in any way.” Apple did pay BuzzFeed to premiere three documentary videos on Apple News before other platforms, but such arrangements are not the norm at this point. The norm is that Apple—the world’s most valuable company—is getting news stories for free from publishers, many of which are struggling to make ends meet, and giving them little to no money in return."
The Temptation of Apple News -- Slate

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