Also see Improving Search for the next 20 years (Google Keyword blog)
"There was another instance of Instagram déjà-vu during Monday’s presentation. Last year, Google debuted an image recognition feature, Google Lens, which lets people identify elements within a photo, like a landmark or a type of dog. In coming weeks, Google Lens is coming to Google Images. Monday’s demo used the example of searching Google Images for nursery room decorations; items within the image, like the crib, were hyperlinked to a site where you can purchase the item, just like Instagram’s shoppable posts.Google Is Getting a Lot More Visual to Keep You on Its Site -- Wired
But Google isn’t competing with Instagram, so much as it’s competing with everyone. The morning’s unifying theme? Let Google do that for you.
The search changes announced Monday seemed more attuned to keeping users on Google.com and pushing external links further down the page. It’s another sign of how Google has reversed its traditional goal of moving users off Google as quickly as possible to the information they want. Now, Google wants to keep users on its properties as much as possible. The strategy promises incredible convenience to consumers, but benefits Google most of all."