Tbd if Unilever will apply the same criteria to its television and magazine advertising; also see Do Big Advertisers Even Matter to the Platforms? (NewCo Shift)
"Unilever has pledged to:Unilever threatens to pull ads from Facebook and Google - BBC News
According to research firm Pivotal, Facebook and Google accounted for 73% of all digital advertising in the US in 2017."
- Not invest in platforms that do not protect children or create division in society
- Only invest in platforms that make a positive contribution to society
- Tackle gender stereotypes in advertising
- Only partner with companies creating a responsible digital infrastructure