Wednesday, February 07, 2018

Microsoft is trying to poach Dropbox and Google customers with free OneDrive deal - The Verge

I'm surprised this wasn't offered a long time ago
"Microsoft is trying to court business customers of competing cloud services by offering its own products for free in a new promotion starting today. The deal, which remains active until June 30th of this year, will let corporate customers of competing enterprise software suites from Box, Dropbox, and Google switch to OneDrive, with Microsoft waiving the bill until a business pays off its existing contract with a cap set at three years. Microsoft also says its dedicated FastTrack team will work with any new customers to help migrate businesses to OneDrive and Office 365. The deal is only valid for businesses that are not currently customers and are willing to commit to a 500-user minimum.

It’s a solid promotion, and it’s sure to lure some customers away from storage, productivity, and other cloud computing providers, with Microsoft eating the short-term contract revenue in hopes of gaining a long-term subscriber relationship. The broader strategy here is one many people are familiar with on the consumer side of the equation: ecosystem lock-in. Many of Microsoft’s products these days work well together, especially for businesses. Getting a company to move to OneDrive for storage or Office 365 for productivity is the first step in converting an organization to more lucrative contracts like Azure for hosting or infrastructure."
From Microsoft takes aim at Google, Box, Dropbox with OneDrive switch offer (ZDNet):
"Microsoft isn't backing off from its partnering strategy with this compete offer, officials said. Microsoft will continue to work with Box for situations where customers want Box's cloud storage and content-management services on Azure. Nor is Microsoft backing away from its integration deal with Dropbox around Office 365 and Teams.
It's still all about coopetition, Microsoft officials said."
Microsoft is trying to poach Dropbox and Google customers with free OneDrive deal - The Verge

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