"The inner workings of those efforts are outlined in emails obtained by The New York Times through open records requests. Other details are contained in messages stolen from Sony Pictures Entertainment by hackers and obtained by The Times through an industry executive. Some of the emails from Sony have been reported by The Verge, a website.Detractors of Google Take Fight to the States - NYTimes.com
Together, the emails show the extent of the efforts with state attorneys general. The messages detail how the Motion Picture Association of America — the Hollywood industry group — and an organization backed by Microsoft, Expedia and Oracle, among others, have aggressively lobbied attorneys general to build cases against Google in recent years, sometimes in complementary ways."
Wednesday, December 17, 2014
Detractors of Google Take Fight to the States - NYTimes.com
More "Goliath" strategy details (and more email worst-practices case study fodder)