App maker pitches self-destruct messaging to Hollywood - CNET

In contrast to the traditional self-destruction via messaging

"A startup is eyeing Hollywood in the wake of the Sony Pictures hack by offering a messaging app that never reveals the full text and then automatically destroys the conversation after it's read.

The app maker, Confide, launched an ad campaign on Tuesday, offering the business version of its self-destruct tool to entertainment studios, networks and labels for free, in perpetuity."

App maker pitches self-destruct messaging to Hollywood - CNET