Bing brings the world’s knowledge straight to you with Insights for Office | Search Blog

A more insightful Office

"Bing indexes and stores entity data from around the web representing real world people, places and things. Insights for Office utilizes Bing’s ability to index the world’s knowledge and our machine learned relevance models to semantically understand the most important content in a user’s document and then return the most relevant results. This capability is derived largely from patterns of text analysis developed in collaboration with Microsoft Research. The results deliver the most relevant web links, images, etc. for a given request in the form of entity cards – a quick overview of the most important attributes (description, date of birth, etc.) about a real world person, place or thing. In many cases, the entity card may provide enough information for the user’s query intent to be fulfilled without requiring any additional exploration. If the user wants to dive deeper, they can click on “More quick insights” and “More web results” to get even more detailed search results."

Bing brings the world’s knowledge straight to you with Insights for Office | Search Blog