The Exciting $3 Trillion Promise of Open Data - Businessweek

Check here for the full McKinsey open data report

"McKinsey says it’s not enough for data to be open. It has to be “liquid,” which means easily accessible and usable. “Blended with proprietary data sets,” McKinsey writes, open data “can propel innovation and help organizations replace traditional and intuitive decision-making approaches with data-driven ones.”
Some companies are already seizing the opportunity. Climate Corp., a startup that is being acquired by Monsanto (MON) for $930 million, “combines 30 years of weather data, 60 years of crop yield data, and 14 terabytes of soil data—all from government agencies—for such uses as research and pricing crop insurance.”"

The Exciting $3 Trillion Promise of Open Data - Businessweek