Social Networks in a Battle for the Second Screen - NYTimes.com

A word conspicuously missing from this article: "Google"

"Facebook and Twitter both see the social conversation around television as a way to increase use of their sites and win a bigger piece of advertisers’ spending, which eMarketer estimates will be $171 billion across all types of media this year in the United States. In recent months, they have engaged in an escalating battle — publicly and behind the scenes — to claim the title of the nation’s digital water cooler as they woo networks and advertisers."

Social Networks in a Battle for the Second Screen - NYTimes.com