"Just as important, Apple's new holiday lineup lowers the entry price for the cheapest iPads to below $300 for the first time. Apple said it will sell a range of tablets starting with last year's iPad Mini for $299, up to the new iPad Air, which starts at $499. That brings Apple closer in line with competitors like Amazon.com Inc., who have pushed tablet prices down as far as $229."Apple Unveils New iPads - WSJ.com
Wednesday, October 23, 2013
Apple Unveils New iPads - WSJ.com
Somewhat weirdly, Apple will also continue to sell the iPad 2 for $399 (Wi-Fi only); see this page for pricing details
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