Friday, November 10, 2006

GigaOM » Google… the OS for Advertising

Timely reality check; read the full post 

Now, taking it from the top… if you were an executive at a traditional media company, would you consider Google a friend or a foe? As one media executive said to me the other day… “as long as they don’t develop their own content, we think we’re safe”. Hmmm, interesting. But it would behoove him and his colleagues to remember that Google’s core competency is to use technology in a manner that devalues and deflates4 traditional industries by extracting inefficiencies in existing processes.

Source: GigaOM » Google… the OS for Advertising

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