Thursday, November 16, 2006

Column from PC Magazine: Zune Swoon

This just in: Zune is doomed because the reviewer's kit cover sheet and license agreement offended John C. Dvorak.  It's not clear from this column if he actually got around to using the device, however. 

The Zune team is led by people who previously led the Xbox team, incidentally.

If anything is doomed to failure, it is the Microsoft Zune. I have no idea who is marketing this device within the company, but from what I can tell, this is going to become a major turkey in the product mix. As far as I can tell, Microsoft should simply turn over all its marketing to the Xbox 360 folks—at least some of the people in that group have marketing skills.

Source: Column from PC Magazine: Zune Swoon

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