Six Apart snapshot in The Economist (no subscription required for access to this article)
These days, however, the Trotts are most excited about their newest product, Vox, which was launched last month. For if a blogging service can have a personality, then Vox has Ms Trott's. Like Ms Trott, Vox is unpretentious and accessible. By contrast with rival services, users need not worry about having to understand technical matters, such as the HTML formatting language in which web pages are encoded, in order to incorporate whizzy features into their blogs. They can upload pictures, video clips and songs with just a few clicks on a simple, colour-coded page.