WSJ.com - Yahoo Enlists Finance Writers For Native Content: "Yahoo Inc. has hired a roster of popular authors to write financial columns for its Web site, marking one of the company's biggest moves into original content.
The Internet company today will begin publishing columns about personal finance and investing by an array of writers, including such well-known names in the business press as Ben Stein, Robert Kiyosaki and Stephen Covey. The Sunnyvale, Calif., company has signed nine new columnists to write for its Yahoo Finance site and plans to hire as many as 30."
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