Wednesday, March 09, 2016

The Church Collection Plate Goes Digital - Bloomberg Business

Tithe different

"[...] Churches using tithing apps report they see more donations, more often, from more people. (Subscribing establishments either pay a monthly fee or allow the app to collect a cut of each gift. Tithe.ly lets donators cover this; Pushpay promises churches a 5 percent spike in donations or their money back.) But getting parishes with pastors and members older than 40 to sign on has been more Job-like. Tradition is hard to overcome. “In some churches, if you let the plate go by and you don’t put something in, you feel a little guilty,” says Brad Hill, who works in platform services at EasyTithe. To combat that, some congregations print out cards that say, “I gave online.”"
The Church Collection Plate Goes Digital - Bloomberg Business
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