The Epic Story of Dropbox’s Exodus From the Amazon Cloud Empire | WIRED

Final paragraph from an extensive overview of the Dropbox decision to dump AWS

"Whether it creates the kind of business Dropbox is hoping to build, or it just ends up as a huge engineering high, the company now has its own invention. Dropbox has built its own box. This represents an attitude that began with Google and has gradually spread across Silicon Valley. Google was so successful not just because it built a pretty good Internet search engine, but because it built the underlying technology needed to run that search engine—and so many other services—at an enormous scale. Facebook, which recruited countless ex-Googlers, did much the same. And so did Twitter and its ex-Googlers. And, now, so has Dropbox. To become a giant, you may have to stand on the shoulders of others. But once you become your own giant, you start to feel like you need to build a home that’s just right for you."

The Epic Story of Dropbox’s Exodus From the Amazon Cloud Empire | WIRED