"What happens when the price of electric cars falls lower than the gasoline-powered competition? That's the question Tesla Motors Inc. wants to answer with its Model 3, which will carry a $35,000 price tag at its unveiling on March 31. But we don't need to wait until the Model 3 goes on sale, because Tesla already has an inexpensive electric vehicle to learn from: the Model S.How Tesla Model 3 Can Complete Its Take Over of the U.S. Luxury Market - Bloomberg Business
Sure, you might not think of a $70,000 sedan as cheap. The sticker price doesn't even even include the thousands in add-ons purchased by most Tesla shoppers. But within the class of competitors—premium, large-sized luxury vehicles—the Model S is a bargain. It's faster, safer, and by many measures more convenient than its fancy, gas-chugging peers. In less than four years it has become the top-selling large-luxury vehicle in the U.S., already outselling high-end options from Mercedes-Benz, BMW, and Audi."
Wednesday, March 23, 2016
How Tesla Model 3 Can Complete Its Take Over of the U.S. Luxury Market - Bloomberg Business
The Model 3, the latest Tesla bad news for Mercedes, BMW, and other luxury brands, will be unveiled next week