Thursday, October 22, 2015

YouTube Introduces YouTube Red, a Subscription Service - The New York Times

From an overview of YouTube's new subscription-based service

"YouTube has become one of Google’s big growth drivers, generating $5 billion to $10 billion in revenue, according to the best guesses of analysts. The research service eMarketer predicts YouTube will generate $9.5 billion in ad revenue for Google this year.

Whatever the number, YouTube is the most popular video service in a world where people are spending less time watching television and more watching video on tablets and mobile phones. Americans are projected to spend four hours and 11 minutes a day watching television this year, down 11 minutes from last year, according to eMarketer.

But the time they spend watching video on digital screens is expected to rise 10 minutes, to one hour and 34 minutes a day, this year."
YouTube Introduces YouTube Red, a Subscription Service - The New York Times
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